B2B : 10 Rules To Transform Your Business Into A Brand
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RM14.90 MYRRRP: RM106.59 MYR
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PRODUCT OVERVIEW
- ISBN 9789814328326
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Jacky Tai & Dr Wilson Chew
- Publisher Marshall Cavendish Corp
- Pages 320
- Format Hardcover
- Dimensions 23.3cm x 3.1cm x 16.0cm
- Weight 0.68 kg
product description
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself? According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors? wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand