{"product_id":"apex-hides-the-hurt-9780708898758","title":"Apex Hides The Hurt","description":"\u003cp\u003eBy the author of the international bestseller, The Underground Railroad. This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":42977289601190,"sku":"9780708898758","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780708898758_3b0b5a4e-aea9-4d02-9707-a55a1e78b6bf.jpg?v=1656101900","url":"https:\/\/bookxcess.myshopify.com\/products\/apex-hides-the-hurt-9780708898758","provider":"Staging Site ","version":"1.0","type":"link"}