{"product_id":"always-on-advertising-marketing-and-media-in-an-er-9780071508285","title":"Always On: Advertising, Marketing, And Media In An Era Of Consumer Control","description":"\u003cp\u003e\u003cb\u003eThe \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Future is Now--Get Ready to Reap the Profits.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWe stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is \"always on,\" digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.\u003c\/p\u003e\u003cp\u003eThe thought leaders at Booz \u0026amp; Company and \u003ci\u003estrategy+business\u003c\/i\u003e magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, \u003ci\u003eAlways On\u003c\/i\u003e introduces you to the companies that are reshaping the ways we will reach customers in the future.\u003c\/p\u003e\u003cp\u003eTheir secrets are in this book, including how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMatch your messages to the right media \u003c\/li\u003e\n\u003cli\u003eLearn the leading strategies of consumer-centric pioneers \u003c\/li\u003e\n\u003cli\u003eDiscover the lessons of laggard marketers \u003c\/li\u003e\n\u003cli\u003eExplore viral marketing \u003c\/li\u003e\n\u003cli\u003eTrack advertising spending shifts \u003c\/li\u003e\n\u003cli\u003eCapture emerging opportunities in a world of constant change \u003c\/li\u003e\n\u003cli\u003eMaster the new marketing metrics \u003c\/li\u003e\n\u003cli\u003eEngage your customers on their terms\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFiguring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. \u003ci\u003eAlways On\u003c\/i\u003e puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979078701222,"sku":"9780071508285","price":24.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071508285_1.jpg?v=1656110109","url":"https:\/\/bookxcess.myshopify.com\/products\/always-on-advertising-marketing-and-media-in-an-er-9780071508285","provider":"Staging Site ","version":"1.0","type":"link"}