{"product_id":"a-practical-guide-to-entrepreneurship","title":"A Practical Guide To Entrepreneurship","description":"\u003cp\u003eEntrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates and postgraduate students. Taking readers through each step of the start-up process, covering: planning, marketing, selling and advertising, finances and business law, this book will also appeal to people who are thinking of starting their own business.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":42971448869030,"sku":"9780749466886","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/a-practical-guide-to-entrepreneurship-9780749466886-3514309935148.jpg?v=1656033393","url":"https:\/\/bookxcess.myshopify.com\/products\/a-practical-guide-to-entrepreneurship","provider":"Staging Site ","version":"1.0","type":"link"}