50 Ideas You Really Need To Know: Management
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PRODUCT OVERVIEW
- ISBN 9781780875835
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Edward Russell-Walling
- Publisher Quercus Publishing
- Pages 208
- Format Paperback
- Dimensions 13.5cm x 2.0cm x 21.5cm
- Weight 0.31 kg
product description
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.