{"product_id":"12-powers-of-a-marketing-leader-how-to-succeed-by-9781259834714","title":"*12 Powers Of A Marketing Leader: How To Succeed By Building Customer And Company Value","description":"\u003cp\u003eHOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas.MOBILIZE YOUR TEAM: Build and hone a winning marketing team.MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career.Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.  By zeroing in on the value creation zone (\"V-Zone\") --the all-important overlap between your company's and customers'  needs--you'll be able to help the business win in the market --and achieve your career goals.BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":42977539784870,"sku":"9781259834714","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781259834714_d3e017d3-60c0-4995-ae47-09128b0fad5a.jpg?v=1656103042","url":"https:\/\/bookxcess.myshopify.com\/products\/12-powers-of-a-marketing-leader-how-to-succeed-by-9781259834714","provider":"Staging Site ","version":"1.0","type":"link"}