{"product_id":"100-way-to-create-a-great-ad","title":"100 Way To Create A Great Ad","description":"\u003cp\u003e100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.\n\nThe process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.\n\nAimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.\u003c\/p\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":42973421207718,"sku":"9781780671680","price":39.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/100-way-to-create-a-great-ad-9781780671680-16969589325973.jpg?v=1656047576","url":"https:\/\/bookxcess.myshopify.com\/products\/100-way-to-create-a-great-ad","provider":"Staging Site ","version":"1.0","type":"link"}