{"title":"Steve Jobs","description":"","products":[{"product_id":"becoming-steve-jobs-the-evolution-of-a-reckless-upstart-into-a-visionary-leader-hb","title":"Becoming Steve Jobs","description":"\u003cp\u003e#1 New York Times Bestseller There have been many books on a large and small scale about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. \"Becoming Steve Jobs\" takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike.\u003c\/p\u003e\n\u003cp\u003e\"Becoming Steve Jobs\" answers the central question about the life and career of the Apple co-founder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time.\u003c\/p\u003e\n\u003cp\u003eTheir rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.\u003c\/p\u003e\n\u003cp\u003eSchlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.\u003c\/p\u003e\n\u003cp\u003eA rich and revealing account that will change the way we view Jobs, \"Becoming Steve Jobs\" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.\u003c\/p\u003e","brand":"Crown Business","offers":[{"title":"Default Title","offer_id":42971462172838,"sku":"9780385347402","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/becoming-steve-jobs-9780385347402-3541003239468.jpg?v=1656033515"},{"product_id":"becoming-steve-jobs-how-a-reckless-upstart-became-a-visionary-leader","title":"Becoming Steve Jobs: How A Reckless Upstart Became A Visionary Leader","description":"\u003cp\u003eThe Sunday Times and #1 International Bestseller - Now in paperback, with a new foreword by Marc Andreessen. We all think we know who Steve Jobs was, what made him tick, and what made him succeed. Yet the single most important question about him has never been answered. The young, impulsive, egotistical genius was ousted in the mid-80s from the company he founded, exiled from his own kingdom and cast into the wilderness. Yet he returned a decade later to transform the ailing Apple into the most successful company the world had ever seen. How did this reckless upstart transform himself into a visionary business leader? The first comprehensive study of Jobs' career following his dismissal from Apple, written with unparalleled access and insight, BECOMING STEVE JOBS offers a startling new portrait of the most important business figure in modern history. The most intimate biography yet of Jobs, written by the journalist who knew him better than any other, BECOMING STEVE JOBS draws on recently discovered interviews that have never before seen the light of day, and answers for the first time the most pressing questions about what made this legendary business leader such a success. 'Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective onSteve Jobs' journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs' resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great.Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting-read it and learn!' Jim Collins, author of Good to Great 'BECOMING STEVE JOBS is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.' Ed Catmull, President, Pixar and Disney Animation.\u003c\/p\u003e","brand":"Sceptre","offers":[{"title":"Default Title","offer_id":42971462271142,"sku":"9781444762013","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/becoming-steve-jobs-how-a-reckless-upstart-became-a-visionary-leader-9781444762013-3541002682412.jpg?v=1656033515"},{"product_id":"becoming-steve-jobs-the-evolution-of-a-reckless-upstart-into-a-visionary-leader","title":"Becoming Steve Jobs: The Evolution Of A Reckless Upstart Into A Visionary Leader","description":"\u003cp\u003eThere have been many bookson a large and small scaleabout Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobstakes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobsanswers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.\n\n*This book may have minor shelfwear.\u003c\/p\u003e","brand":"Crown Business","offers":[{"title":"Default Title","offer_id":42971466170534,"sku":"9780804138369","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/becoming-steve-jobs-the-evolution-of-a-reckless-upstart-into-a-visionary-leader-9780804138369-3541002977324.jpg?v=1656033522"},{"product_id":"haunted-empire-apple-after-steve-jobs-1","title":"Haunted Empire: Apple After Steve Jobs","description":"\u003cp\u003eFormer Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs?s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs?s vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public?s insatiable appetite for ?insanely great? products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook?s leadership and its impact on Jobs?s loyal lieutenants, new product development, and Apple?s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.\u003c\/p\u003e","brand":"William Collins","offers":[{"title":"Default Title","offer_id":42971544092838,"sku":"9780007479146","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/haunted-empire-apple-after-steve-jobs-9780007479146-3542174564396.jpg?v=1656033827"},{"product_id":"haunted-empire-apple-after-steve-jobs","title":"Haunted Empire - Apple After Steve Jobs","description":"\u003cp\u003eAn insightful, behind-the-scences portrait of the technology giant Apple Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for 'insanely great' products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.\u003c\/p\u003e","brand":"William Collins Books","offers":[{"title":"Default Title","offer_id":42971549434022,"sku":"9780007467129","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/haunted-empire-apple-after-steve-jobs-9780007467129-3542174335020.jpg?v=1656033840"},{"product_id":"insanely-simple-the-obsession-that-drives-apples-success-hb","title":"Insanely Simple: The Obsession That Drives Apple's Success (Hb)","description":"\u003cp\u003eTo Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn?t just a design principle at Apple?it?s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It?s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs?s uncompromising ways, you can see Simplicity in everything Apple does: the way it?s structured, the way it innovates, and the way it speaks to its customers. It?s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple?s ways that made Segall appreciate the power of Simplicity?and inspired him to help others benefit from it. In Insanely Simple, you?ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You?ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You?ll also learn, for example, how to: ? Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers?as Jobs proved when he replaced over twenty product models with a lineup of four. ? Think Small: Swearing allegiance to the concept of ?small groups of smart people? raises both morale and productivity. ? Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. ? Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. ? Think War: Giving yourself an unfair advantage?using every weapon at your disposal?is the best way to ensure that your ideas survive unscathed. Segall brings Apple?s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you?ll discover how companies that leverage this power can stand out from competitors?and individuals who master it can become critical assets to their organizations.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":42971562213542,"sku":"9781591844839","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/insanely-simple-the-obsession-that-drives-apple-s-success-hb-9781591844839-3542433628204.jpg?v=1656033894"},{"product_id":"insanely-simple-the-obsession-that-drives-apples-success","title":"Insanely Simple: The Obsession That Drives Apple's Success","description":"\u003cp\u003eTo Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. \"Insanely Simple\" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":42971568799910,"sku":"9780670921195","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/insanely-simple-the-obsession-that-drives-apple-s-success-9780670921195-3542433169452.jpg?v=1656033906"},{"product_id":"steve-jobs","title":"Steve Jobs","description":"\u003cp\u003eWalter Isaacson s enthralling (\"The New Yorker\") worldwide bestselling biography of Apple co-founder Steve Jobs the inspiration for the movie \"Steve Jobs\" starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin. Based on more than forty interviews with Steve Jobs conducted over two years as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson s portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":42971690336422,"sku":"9781501127625","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/steve-jobs-9781501127625-3543769710636.jpg?v=1656034525"},{"product_id":"steve-jobs-the-exclusive-biography-uk","title":"Steve Jobs : The Exclusive Biography (Uk)","description":"\u003cp\u003eBased on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness. Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.\u003c\/p\u003e","brand":"Little Brown","offers":[{"title":"Default Title","offer_id":42971693940902,"sku":"9780349139593","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/steve-jobs-the-exclusive-biography-uk-9780349139593-3543770267692.jpg?v=1656034531"},{"product_id":"the-greatest-business-decisions-of-all-time","title":"The Greatest Business Decisions Of All Time","description":"\u003cp\u003eDecisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson \u0026amp; Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.\u003c\/p\u003e","brand":"Fortune","offers":[{"title":"Default Title","offer_id":42971732967590,"sku":"9781603209786","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/the-greatest-business-decisions-of-all-time-9781603209786-3544299470892.jpg?v=1656034801"},{"product_id":"steve-jobs-insanely-great-graphic-biography-hb","title":"Steve Jobs: Insanely Great - Graphic Biography (Hb)","description":"\u003cp\u003eWhether they've seen Aaron Sorkin and Danny Boyle's Steve Jobs movie, read Walter Isaacson's biography, or just own an iPhone, this graphic novel retelling of the Apple innovator's life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created. Told through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more. Jobs's remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents' garage and eventually became the tastemaker of a generation, creating products we can't live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland's engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs. *This book may have remainder mark*\u003c\/p\u003e","brand":"Schwartz \u0026 Wade","offers":[{"title":"Default Title","offer_id":42971994095782,"sku":"9780307982957","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780307982957_1.jpg?v=1656039004"},{"product_id":"steve-jobs-2","title":"Steve Jobs","description":"\u003cp\u003eThe phenomenal bestseller from the author of the acclaimed biographies of Benjamin Franklin and Albert Einstein. Based on more than forty interviews with Jobs conducted over two years?as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues?Walter Isaacson set down the riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson?s portrait touched hundreds of thousands of readers. At a time when America is seeking ways to sustain its innovative edge and when societies around the world are trying to build digital-age economies, Jobs still stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped Jobs?s approach to business, the innovative products that resulted, and his legacy. This book may contains minor shelf wear.\u003c\/p\u003e","brand":"Simon \u0026 Schusters","offers":[{"title":"Default Title","offer_id":42972001075366,"sku":"9781451648546","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/steve-jobs-9781451648546-18080899170453.jpg?v=1656039031"},{"product_id":"steve-jobs-1","title":"Steve Jobs","description":"\u003cp\u003eFrom the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive biography of Steve Jobs. Based on more than forty interviews with Jobs conducted over two years ? as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues?Walter Isaac-son has written a riveting story of the roller-coaster life? *This book may have a minor shelve wear. \u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":42972003139750,"sku":"9781451648539","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/steve-jobs-9781451648539-18080821149845.jpg?v=1656039037"},{"product_id":"dogfight-how-apple-and-google-went-to-war-and-started-a-revolution-hb","title":"Dogfight: How Apple And Google Went To War And Started A Revolution (Hb)","description":"\u003cp\u003eBehind the bitter rivalry between Apple and Google and how it's reshaping the way we think about technologyThe rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In \"Dogfight,\" he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. \"Dogfight \"reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from about the future of media and the Internet in Silicon Valley, New York, and Hollywood.\u003c\/p\u003e","brand":"Sarah Crichton Books","offers":[{"title":"Default Title","offer_id":42972377481382,"sku":"9780374109202","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/dogfight-how-apple-and-google-went-to-war-and-started-a-revolution-hb-9780374109202-28382462804146.jpg?v=1656041033"},{"product_id":"keep-it-simple-the-early-design-years-of-apple","title":"Keep It Simple : The Early Design Years Of Apple","description":"\u003cp\u003e*The true design story behind the evolution of Apple computers  *An inspiring collaboration of Steve Jobs and author Hartmut Esslinger  *380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.  Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe.\n                    For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.  This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.  Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.\u003c\/p\u003e","brand":"Arnoldsche","offers":[{"title":"Default Title","offer_id":42972380561574,"sku":"9783897904071","price":39.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9783897904071_1_72ab2533-6f7e-401b-925a-3873095eaea4.jpg?v=1656041041"},{"product_id":"the-innovators","title":"The Innovators","description":"\u003cp\u003eFollowing his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson's revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail? In his masterly saga, Isaacson begins with Ada Lovelace, Lord Byron's daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page. This is the story of how their minds worked and what made them so inventive. It's also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators shows how they happen.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":42972413231270,"sku":"9781476708690","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781476708690_1.jpg?v=1656041148"},{"product_id":"a-brief-guide-to-business-classics","title":"A Brief Guide To Business Classics","description":"\u003cp\u003eThe world of business books is a curious place where one can find everyone from great businesspeople like Warren Buffett, Steve Jobs and Elon Musk, to the most spectacular business failures such as Enron and the sub-prime business market. There are geniuses, hard workers, academics and entrepreneurs as well a few charlatans and hucksters. 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The selection includes a good range of the most recent successes in business publishing with which readers may be less familiar. The titles are arranged chronologically, allowing the reader to dip in, but also casting an intriguing light on how trends in business titles have changed over the years.  \n                    Among these titles, you will find expert advice, based on solid research (for instance The Effective Executive or Getting to Yes), and inspirational guides to setting up businesses and running them on sound foundations (such as True North, Crucial Conversations, or We) alongside dubious management manuals that take a single flawed idea and stretch it out to the point of absurdity. 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Member of the Basketball Hall of Fame, senior vice president of the Orlando Magic, and author of 90 books, Pat Williams has devoted much of his life to the study of leadership--and shares the stories and principles of individuals from George Washington to Nelson Mandela, Billy Graham to Walt Disney, and Margaret Thatcher to Steve Jobs. Organized around Pat's \"Seven Sides of Leadership\"--Vision, Communication, People Skills, Character, Competence, Boldness, Serving Heart--21 Great Leaders will provide challenge, encouragement, and affirmation for your own leadership journey.\u003c\/p\u003e","brand":"Shiloh Run","offers":[{"title":"Default Title","offer_id":42972451405990,"sku":"9781630586904","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/21-great-leaders-learn-their-lessons-improve-your-influence-9781630586904-4645192728620.jpg?v=1656041278"},{"product_id":"return-to-the-little-kingdom","title":"Return To The Little Kingdom","description":"\u003cp\u003eAlmost thirty years ago, Michael Moritz, then a young journalist at 'Time' magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. 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Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, 'Return to the Little Kingdom' is the only book that explains how Steve Jobs came to found the company that changed our world - twice.\u003c\/p\u003e","brand":"Prelude","offers":[{"title":"Default Title","offer_id":42973113811110,"sku":"9780715638880","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780715638880_1.jpg?v=1656046392"},{"product_id":"becoming-steve-jobs-the-evolution-of-a-reckless-upstart-into-a-visionary-leader-1","title":"Becoming Steve Jobs: The Evolution Of A Reckless Upstart Into A Visionary Leader","description":"The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. \n\n                     Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?  Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world.  A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.","brand":"Crown Business","offers":[{"title":"Default Title","offer_id":42973116072102,"sku":"9780385347426","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/becoming-steve-jobs-the-evolution-of-a-reckless-upstart-into-a-visionary-leader-9780385347426-29177851805874.jpg?v=1656046397"},{"product_id":"to-pixar-and-beyond-my-unlikely-journey-with-steve-jobs-to-make-entertainment-history-paperback","title":"To Pixar And Beyond: My Unlikely Journey With Steve Jobs To Make Entertainment History [Paperback]","description":"\u003cp\u003eOne day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he'd never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. 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Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. 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This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.\u003c\/p\u003e","brand":"Gallo, Carmine","offers":[{"title":"Default Title","offer_id":42973258547366,"sku":"9781259835896","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781259835896_1.jpg?v=1656046947"},{"product_id":"steve-jobs-insanely-great","title":"Steve Jobs: Insanely Great","description":"\u003cp\u003eWhether they’ve seen Aaron Sorkin and Danny Boyle’s Steve Jobs movie, read Walter Isaacson’s biography, or just own an iPhone, this graphic novel retelling of the Apple innovator’s life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created.\n \nTold through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more.\n \nJobs’s remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents’ garage and eventually became the tastemaker of a generation, creating products we can’t live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland’s engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs.\n\nHere’s the perfect book for any teen interested in STEM topics, especially tech.\u003c\/p\u003e","brand":"Ember","offers":[{"title":"Default Title","offer_id":42973573251238,"sku":"9780307982988","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780307982988_1.jpg?v=1656048231"},{"product_id":"the-fbi-file-on-steve-jobs","title":"The Fbi File On Steve Jobs","description":"\u003cp\u003eSee the darker side of one of the world's most influential businessmen.\n\nSteve Jobs (1955 2011) was known for his business prowess, his inventiveness, and his search for perfection in both form and function. 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It includes:\n\nInterviews with friends and family members\nStories of drug use\nAllegations against his moral character\n\nEveryone with an interest in one of America's greatest entrepreneurs will find this book revealing.\n\nSkyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. 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She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.\u003c\/p\u003e            \u003cp\u003eHard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.\u003c\/p\u003e","brand":"William Collins","offers":[{"title":"Default Title","offer_id":42978934194342,"sku":"9780008108175","price":17.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780008108175_1.jpg?v=1656109543"},{"product_id":"creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs-9781529004731","title":"Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs","description":"\u003cp\u003eKocienda reveals the real secret of Steve Jobs's leadership and Apple's magic' - Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.An inside account of Apple's creative process during the golden years of Steve Jobs.'If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.'Adam Grant, bestselling author of OriginalsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. 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He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":42979136995494,"sku":"9781529004731","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781529004731.jpg?v=1656110412"}],"url":"https:\/\/bookxcess.myshopify.com\/collections\/steve-jobs.oembed","provider":"Staging Site ","version":"1.0","type":"link"}